FAQs
What is different with Eneoese?
We are Artificial Intelligence driven, instead of key-words driven. This enables us to use Big Data to obtain better and more accurate information from the field.
We use state-of-the-art technology, even using extraordinary architectures that were released during 2022.
We are able to provide a qualitative analysis of unstructured data (not just quantitative).
Due to its capacity to use natural language and interpret the community opinions, our tool can provide automated and instant insights to our clients, without any human supervision.
The tool can also provide Youtube video summaries. This is a time saver for our clients, as it helps them undertanding the influencers opinion of the brand/product instantly, thanks to a quick summary provided by our tool.
We provide qualitative insights of your potential clients’ opinions in an automated, clean and instant way.
What does “qualitative and unstructured data” mean?
Quantitative data refers to any measurable information available in social media / internet. Some examples are: number of likes, number of views, number of followers…
However, qualitative data, in practice, refers to:
Information available in any social media / internet that is not measurable. This concerns, for example, comments or posts that social media users write, expresing their opinion regarding any matter. Including your brand.
Unstructured data refers to any data that does not follow a pattern or form. This refers to any text that does not follow any structure, does not have any predefined length, does not use correct grammar and ortography… making it extremly complex to cluster this information. Again, an example of this kind of data is the comments and posts available in social media, where users do not pay attention to the way they express their opinions.
Therefore, the qualitative and unstrutured data is the most relevant information to grasp your audience's opinion and at the same time, it is the most complex to analyse and understand in an aggregated way.
How can I, as a content creator, benefit from this service?
We will analyze all the comments and interactions you have with your community and, instantly, you will be able to understand:
What your community is saying in your streams, videos and posts.
Which topics your community is demanding and requesting you to spend more time on.
What is your community opinion regarding certain topics that are relevant for you.
Which topics are most welcomed by your audience. Not just by analyzing quantitative data (views, likes…) but also analyzing the sentiment of the comments.
The sentiment trend of your community over time, certain topics…
All this information is already available in your community. However, only with our techniques you will be able to understand it.
How can I, as a marketeer, benefit from this service?
We will analyze all the comments and interactions your brand has in social media and on selected channels on the Internet for you to instantly understand:
Your audience’s opinion about your brand.
Your audience’s sentiment about a certain campaign or product recently launched.
Your audience’s opinion regarding certain attributes of your products that are specially relevant for you.
Your potential clients’ opinion regarding certain topics.
Which characteristics your audience identifies with your brand and your products or campaigns.
What is the audience mostly highlighting about your competitor’s brand and products recently released.
As soon as a campaign or product launches, you listen to the feedback so you can iterate quickly. But with that feedback being scattered, you don’t always get a full picture from your customers. Let our state-of-the-art Artificial Intelligence aggregate and synthesize all the relevant information available for you so you will only need to worry to read our detailed report full of insights. Data driven marketing campaigns are your next step!
How can I, as a product developer, benefit from this service?
We will analyze all the input information from your fields, such as the comments and interactions your brand has in social media and on the Internet and, instantly, you will be able to:
Shorten the gap between your potential clients and your product development team by understanding their opinion.
Find areas of improvements for your products.
Identify ideas for new features and trends in the market.
Confirm your product’s strengths and weaknesses.
Analyze your competitors products’ strengths and weaknesses.
Steer your R&D strategy based on your audience’s opinion, to meet their expectations and demands in a faster loop.