Computer case release
Scenario: Simplified analysis of a real gaming computer case release.
Analysis is based on YouTube communities.
Data input: 8 YouTube communities videos’ were analyzed (where this case was reviewed). These 8 YouTubers are considered Key Opinion Leaders in this sector.
Over 6.000 comments were produced in those 8 YouTube videos, which is the input data of the analysis.
YouTube videos - main statistics
Quantitative sentiment analysis
Overall community sentiment while discussing this new product on YouTube.
*Comments with neutral sentiment are disregarded from this analysis.
One of the main outcomes of this analysis is the comparisson against previous products released, to understand the trend of your brand and also the comparisson against your compatitors releases.
Quantitative sentiment analysis: Previous products released
Shows a positive trend in the audience sentiment in regards this company’s releases.
Main competitors release’s: Quantitative sentiment analysis
Indicates that the community has clearly appreciated the product analysed more than the competitor’s one.
Word cloud: positive comments
World cloud: negative comments
These are the main keywords mentioned by the audience among the positive and negative comments when speaking about the product. What is the community thinking about this product? Is it enough with the word clouds to understand the potential client’s opinion? Obviously, this is not enough, and that is one of the reasons why the qualitative sentiment analysis is important when analysing the qualitative and unstrustured data.
Qualitative sentiment analysis
This is our value proposition.
Our tool undertands what the audience highlights as strenghts or weakeness of your products.
This Machine Learning model can also indentify and summarize what is the community saying regarding certain topics or attributes that are specially relevant for the product analyzed.
*Note that this is a simplified version of the actual report.
General strenghts highlighted by the audience
This case is a great option for people who want a high-quality case that doesn’t sacrifice performance over looks.
The case is very spacious, with plenty of room for components, and it is easy to build in.
The case has a great airflow and at the same time it is quiet.
The case comes with a 5-year warranty, which is appreciated by the commenters.
The case has a great dust filter system.
The case has a large window to show off your build.
General weaknesses highlighted by the audience
The case is not ideal for a water cooling system.
The case has not enough drive bays.
The case is too big and wide and therefore it takes too much space from the desk. Audience seems to prefer a smaller version.
The case is too expensive.
The case sag on the GPU is a huge issue.
Poor cable management.
The case has a terrible dust management and it is a fingerprints magnet.
Main topics among positive comments
Positive comments regarding certain attributes and characteristics
Build
The case has excellent build quality and comes with this company’s signature attention to detail.
The case has a great amount of space and can fit large, high-end graphics cards and CPU coolers.
The case is good for people who want a computer that is easy to clean.
The case is designed for positive pressure, meaning that more air is pushed into the case than out, in order to keep dust out.
Design
The design is both beautiful and original.
The case is aesthetically pleasing, with tasteful and clean aesthetics.
Many are excited about the case's design philosophy and highlight the style.
The case has a beautiful and meshify design.
The case has a minimalist design.
Airflow
The case is praised for its excellent airflow, with many commenters agreeing that it is one of the best airflow-oriented cases on the market.
People love the case because it is a minimalist design that still allows for great airflow.
The case has a great layout that allows for plenty of airflow, and it comes with a lot of fans.
The commenters find a lot of __ due to it’s great airlflow, such us overclocking and mining.
Mod
The case is a great case for modding with a modern look.
The case has a modular design that makes it easy to mod.
It is a great case for modding with a ton of potential for customization.
Topics mostly mentioned accross the negative comments
Negative comments regarding pre-defined attributes
Build
The case cannot control and direct air pressure without a sealed environment, and is not as efficient as other cases when the case is open mesh.
The case is small for custom water-cooling builds.
Design
The case has USB ports on the top, which can be a problem because many cables are not long enough to reach them and it looks ugly with them. Also, everything (including dust) can fall into them.
It is a large, bulky case with a lot of wasted space.
Some people think the case design is not very good, highlighting the position of the power supply on top and the fans on the bottom.
Fans
Reviewers are concerned about the fan size since it is not standardized.
The case has a large number of fans, which are not neccesary and increases the price.
The case is not available without fans.
Time saver
In order to make an equivalent analysis where all those > 6000 comments were read, it would take around 50 hours to read them all. This means, more than a full week working time.
Meanwhile, our tool requires 5-8 min to perform this task. This means a time reduction of 99.7%. However, in practice, this human-based analysis is hardly impossible since it is inefficient. Therefore, the added value that this tool can provide is huge in terms of customer opinion analysis and considering time and budget savings.
In other words, the efficiency and effectiveness that our trained Natural Language Processing Artificial Intelligence provides is incomparable with what a human being can deliver, given that our algorithm is able to find way more correlations between comments than a human would ever be able to.
What makes Eneoese different compared to any other option in the market?
We are Artificial Intelligence driven, instead of key-words driven. This enables us to use Big Data to obtain better and more accurate information from the field.
We use state-of-the-art technology, even using extraordinary architectures that were released during 2022.
We are able to provide a qualitative analysis of unstructured data (not just quantitative).
Due to its capacity to use natural language and interpret the community opinions, our tool can provide automated and instant insights to our clients, without any human supervision.
The tool can also provide Youtube video summaries. This is a time saver for our clients, as it helps them undertanding the influencers opinion of the brand/product instantly, thanks to a quick summary provided by our tool.